EDUCATIONAL WORKSHOPS

The annual Make the Connection! Hispanic Business Expo brings industry experts together to teach entrepreneurs how to start, strengthen and grow their businesses.
 
The Expo is one of the nation’s premier events for Hispanic businesses to connect with thousands of business owners and leaders.

 

At the 2013 Hispanic Business Expo more than 1,200 attendees participated in 11 free educational workshops.
 
Below is a list of workshops from the 2013 Hispanic Business Expo. Workshops for the 2014 Expo will be announced in June. 

2013 Hispanic Business Expo Workshops

Access to Capital

Financial Literacy For Businesses

What is required to obtain capital for your business? What resources are available from banks and other financial institutions? Learn about grants and state programs available to you to grow and improve your business.

Acelere Sus Ventas Y Ganancias

Promoción y Ventas: Como Utilizarlos para Crecer su Negocio

Los participantes de este taller escucharan consejos de varios expertos en el campo de mercadeo y publicidad que les ayudaran a aumentar sus ventas y atraer nuevos clientes.

Engaging Your Customers in a Digital Era

Top National Speaker, former news anchor and successful entrepreneur Michele Ruiz will share her experience in using wireless resources to maximize productivity and relationships with your customers.

How to do Business with the Government

Are you Ready to Market to the Government?

Learn from key decision makers within the local, state and federal procuring agencies on how government entities identify your product/service, what search engines they utilize to find your business, and learn free available resources that will help your business be more competitive.

How to Start Your Business

Learn How to Start and Run Your Business

Starting a business requires determination, motivation, and know-how. This workshop will address the many steps and requirements needed to ensure you are ready to become an entrepreneur.

Social Media - How to Leverage Online Tools to Help Expand Your Business

Strengthen Your Company's Presence Online with Social Media & SEO

Experts will be on hand to guide you through the latest information on social media and how to use it to expand your business.

Cómo Empezar Su Negocio

Sea Su Propio Jefe

Esta sesión provee información sobre los aspectos más importantes de cómo empezar su negocio y la importancia de un plan concreto para guiar el desarrollo y crecimiento de ese negocio.

How to do Business with Corporate America

Corporate Procurement: How to Sell to Corporations

Procurement decision makers will share information on efforts to increase the number of Hispanic business partners. Successful Hispanic entrepreneurs will provide insights on doing business with corporations.

Enticing the $1 Trillion Latino Market

Learn How to Tap into the Latino Market

The buying power of 50 million U.S. Latinos is estimated at $1 trillion annually. Learn how to effectively engage this key consumer market with such incredible spending power for increased return on your company's investment.

Social Media

This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media.

Empresas Familiares

Manejando Relaciones entre Familares Dueños de Negocios

Las empresas familiares juegan un papel muy importante y han sido históricamente una pieza clave en la economía estadounidense. Sin embargo, hay desafíos únicos que este grupo enfrente en comparación a otros. Participe en este taller y aprenda sobre la creación de una jerarquía, la documentación de los acuerdos comerciales, las reglas de compensación, como crear un plan de sucesión exitoso y mucho más.